The collection
Made for others
Peppercord is the Cordingley family’s company. NotLuck, The Sex Coach, All You Yoga, Network Pal, Peppd and the rest all started here, in Nottingham. This is every one of them, and why we made it.
FillMyBelly.com in January 2011, and the press the day Just Eat bought it.
In 2006 Bertie and Lee-ann launched FillMyBelly, an online takeaway ordering site. Bertie designed it from a rough presentation, because he could not write the code himself, and found the people who could.
It grew into a proper business, and in 2012 Just Eat bought it. Bertie stayed on as a director in Just Eat’s UK management team through the company’s float, then moved to the global side as Director of Global Systems for three years.
Your team, your customers and your word are what matter.
Growth without a reason is just noise.
Automation should make a business more human, not less.
Build for problems people actually have.
For twenty years Bertie had the ideas and somebody else built them. Then the tools changed, and he could build them himself, the same day he thought of them.
So we kept building.
III. The collection
01 · The flagship
We run your CRM and we build your software.
For twenty years Bertie had the ideas and somebody else had to build them. What changed is that he can now build it himself, the same day he thinks of it. That is the whole of NotLuck.
NotLuck builds for other businesses too. A few we are proud of, all live today.
More on the NotLuck work page, with the case studies behind them.
Director
Bertie launched FillMyBelly in 2006, sold it to Just Eat in 2012, and spent the years after inside Just Eat, first on the UK management team and then as Director of Global Systems. He never went to university. Everything he knows came from running businesses.
He has always been a product person: work out what should exist, then get it built. Today he runs NotLuck and mentors owners through Bertiecord.
Director
Lee-ann built FillMyBelly alongside Bertie, and brought a background in banking and financial services with her. She is a certified yoga teacher with twenty-five years on the mat, and a certified sex coach and clinical sexologist.
She runs All You Yoga and The Sex Coach, performs as Sasha le Swank, and at NotLuck she is the reason the chatbots sound like people.
Company secretary
Oliver is our eldest, and the company secretary. Self-taught, he builds the integrations and automations that make everything talk to each other, and keeps the data flowing between them. When something has to work by morning, it is usually Oliver who makes it work.
“For twenty years I had the ideas and someone else had to build them. What changed is that I can finally build it myself.”
Every brand here grew from something one of us cared about solving. Businesses drowning in admin. Women with nobody qualified to talk to. Networking scattered across a dozen websites. Business cards out of date the day they were printed.
We build them ourselves, we run them ourselves, and we use them ourselves. That is why we are proud of them: there is nothing on this page we have not put our own name to.
Nottingham, where all of it is still made. An illustration.